Hedonic Value Dan Eudaimonic Value Pada Quality Of Life Dan Purchase Behavior Produk Starbucks

The globalization has an impact on socia life so that lifestyle changes occur. entry of foreign products and hedonic behavior to obtain a quality is form influence globalization. Quality important role in the current consumer phenomenon. This study aims determine effect value eudaimonic life, which turn will affect behavior. research included quantitative with data collection techniques using questionnaires google form. results this indicate have significant consumers, purchasing someone buys Starbucks needs achieve can their buying